Enriching the travel experience for classical music lovers across Europe

Ed Tidey
Senior Growth Manager




"Partnering with Holibob offers us a fast, easy way to expand that offering, adding world-class ‘things to do’ with little-to-no technical implementation on our side thanks to Holibob’s turnkey solution.”
Daniel Maier, General Manager



Holibob, an innovative travel technology company solving the difficult challenge of collecting, curating, and distributing tours and attractions, today announced it is partnering with Classictic to provide inventory and ecommerce expertise to enrich the Classictic experience for its audience of classical music lovers. In addition, Classictic will be able to distribute its world-class inventory of event tickets through Holibob’s global distribution network.

For nearly 20 years Classictic has been the premier authorised ticketing partner for classical concerts, operas, and ballet performances across Europe. With its new Holibob partnership, which includes a white-label site offering curated groupings of things to do in every major destination Classictic supports, Classictic can now help music lovers easily and confidently fill in the rest of their trip with exceptional experiences. That includes tours of major cultural sites, admission to leading museums, and one-of-a-kind local experiences – like cooking classes and wine tastings.

“We’ve spent 20 years building partnerships that provide music lovers direct access to Europe’s most essential cultural events,” said Daniel Maier, General Manager of Classictic. “Partnering with Holibob offers us a fast, easy way to expand that offering, adding world-class ‘things to do’ with little-to-no technical implementation on our side thanks to Holibob’s turnkey solution.”

The announcement comes in time for both Classictic (www.classictic.com) and its customers to make the most of the summer season throughout Europe after two years of pandemic-driven lockdowns and complications. It also comes shortly after Holibob (www.holibob.tech) announced it has raised $12M in a Series A funding round focused on the continued development and optimisation of its partner-facing technologies and services.

“Classictic, like Holibob, is laser focused on providing convenient, reliable access to exceptional experiences that enrich the lives of their customers,” said Craig Everett, Founder and CEO of Holibob. “We’re proud to be providing our curated lists of tours, attractions, and tickets to help the music lovers Classictic serves fill in the rest of their trip and make their travels as enjoyable and memorable as possible.”

Holibob’s white-label solutions leverage the company’s technical innovation and ecommerce expertise to provide partners curated lists of experiences that help travellers quickly and easily find experiences fit for their interests and needs. By partnering with Holibob, as Classictic has to create the experiences.classictic.com site, brands and travel organisations can seamlessly integrate over 100,000 vetted ‘things to do’ into their offering with no need for complicated technical integrations.

About Holibob

Holibob is the leading platform for connecting people with things to do that they will love. Anytime. Anywhere. Our goal is to enrich the lives of people everywhere and transform the industries we serve by enabling deeper and more valuable consumer relationships in addition to increased revenue opportunities. We do this by pioneering technology that enables the delivery of curated things to do across any online property, allowing people to work with their chosen airline, travel, and lifestyle brands to co-create unique and immersive travel experiences. www.holibob.tech

About Classictic

Classictic.com is the unrivaled online ticket portal for classical music events worldwide. Established in 2002, Classictic connects music lovers to classical music and opera performances, from Berlin to New York, Sydney to Shanghai. Classictic is an official partner of some of the world’s most famous Opera Houses such as Carnegie Hall, Opéra de Paris, Deutsche Oper Berlin, Teatro Real, Shanghai Symphony Hall, Sydney Opera House, Teatro dell'Opera di Roma, Arena di Verona, and hundreds of other venues worldwide. Our mission is to continuously innovate ticketing in the classical music industry and be the number one e-commerce platform for classical music. www.classictic.com

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