Increase revenue and customer retention effortlessly

Connect your travellers to an incredible world of things-to-do to earn incremental revenue and increase customer loyalty.

  • £200,000 per 1M marketable consumers
  • 35% higher repeat booking rate
  • Experience catalog AI-personalised for every traveller
A traveller in a straw hat at the fountain in front of the Pantheon in Rome
Pantheon tickets1 week before
Pizza class1 day before
Electric bike tourSame day

Trusted by leading travel brands worldwide

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Amadeus logo
Travelport logo
On The Beach logo
Secret Escapes logo
InteleTravel logo
Akbar Travels logo
TAROM Airlines logo
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What's in it for you

In-destination spend is your largest untapped opportunity for increasing revenue per booking.

Your customers are already spending in destination. Right now, that spend is lost to concierges, reps, and third-party marketplaces that own the moment your brand created.

Market opportunity
£300B

Access the £300bn experiences industry: the fastest-growing segment in travel, and one most brands are yet to monetise.

In-destination revenue
70%

Capture spend your customers are already making, instead of losing it to third parties. 70% of activities are booked within 72 hours of travel.

Hot-air balloons over the Cappadocian valleys at sunrise
Two travellers looking up at the Eiffel Tower
What's in it for you

Drive returning consumers by maximising your customers in destination experience.

Discovering, researching and booking experiences and activities is fragmented and frustrating and a radically different consumer journey than flights, hotels or other ancillaries. Help your consumers experience their destinations and they'll reward you with loyalty.

Revenue missed
£200,000

per 1,000,000 marketable consumers: money they are already going to be spending in destination.

Increase in returning consumers
35%

customers who enjoyed an in-destination experience were 35% more likely to re-book their holiday with the same provider.

The opportunity

Today's travel brands don't serve consumers in a compelling way for their in-destination needs.

Inspiration, discovery, booking and consumption all happen in a compressed timeframe for things-to-do.

The wrong approach to up-selling and cross-selling leads to soft attach rates, money on the table, and lets somebody else take the credit for the memories.

Holibob connects your consumers to incredible things to do in the post-core-booking journey, and our personalisation engine provides the right product, in the right place, at the right time.

A walker looking out over a mountain lake
Who we serve

Place a bookable things-to-do platform in the hands of your travellers, driven by AI.

The Statue of Liberty seen from the water, visitors gathered along the sea wall below
Online Travel Agents

Build an experiences vertical that meaningfully contributes to your P&L and increases your repeat rate.

Sourcing thousands of operators, contracts and connectivity without your own multi-year lift.

Plug into Holibob's aggregated supply through an optimised touchpoint approach and instantly offer a global catalogue of bookable experiences. We manage supplier connectivity, availability and settlement so you can launch a competitive experiences line in weeks, not years.

Maximise your consumers' satisfaction in destination by adding personalised experiences to your platform, effortlessly.

How the model works

Millions of things to do, curated down to the one thing this traveller wants.

Aggregated

Millions of potential experiences, pulled in from suppliers all over the world.

Organised

Normalised, enriched and quality-checked, so the catalogue is one catalogue.

Selected

AI narrows the world down to the handful that suit this traveller, here, now.

Distributed

Delivered into your platform — storefront, widget, API or agent desktop.

Served

Booked, confirmed and enjoyed. The trip your customer remembers is yours.

Supply

Access the world's biggest and most in-demand things-to-do via one source.

500,000

Live bookable experiences

190

Countries

2,000

Cities

A husky team pulling a sled along a snow track through frosted pines

Direct contracts with the most in-demand attractions, tours, and activities worldwide.

Aggregated supply from 45+ API partners, normalised into a single clean catalogue.

Real-time availability and instant confirmation, no manual checks.

Intelligent de-duplication, so customers only see the best option at the best price.

New suppliers and experiences added continuously, no integration work required.

Net rates or commission sharing.

What's in the catalogue
Major AttractionsGuided ToursFood & WineRestaurantsAdventure & Water SportsCultural ExperiencesSpa & WellnessTransfersClasses & WorkshopseSIM
The B2B partner for experiences

Use a true B2B partner to leverage the most out of your consumer relationships, for no additional cost.

Get the edge on your competition by providing a better all-round holiday, only possible through the true application of rich in-destination content delivered in the way that's best for your customers. B2C experience brands don't deliver for a B2B partnership.

Everything, from one simple integration

A B2C vendor or building it yourself can't match this list.

  • Personalise from your booking record

    Also possible if you build it yourself

  • Use pre-trained conversion models

    Not possible with a B2C vendor or if you build it yourself

  • Continuously improved

    Not possible with a B2C vendor or if you build it yourself

  • First-class low-code / no-code integration

    Also possible if you build it yourself

  • Dedicated enterprise solution architect

    Not possible with a B2C vendor or if you build it yourself

  • 500,000 live bookable experiences

    Not possible with a B2C vendor or if you build it yourself

  • Global language and currency

    Also possible with a B2C vendor

  • Custom development options

    Also possible if you build it yourself

  • Omni-channel touchpoint engagement off the shelf

    Not possible with a B2C vendor or if you build it yourself

A cyclist pausing on the waterfront path below the Golden Gate Bridge
The Holibob product suite

See it running. The demo site is the whole stack, live.

Storefront, personalisation, booking and fulfilment, in one place. Explore the interactive demos below as one of your own travellers would.

Capturing the spend

Four customer profiles, and what the Holibob stack does with each one.

The same engine, four very different trips. What they have in common is a discretionary purchase that either happens through your brand or happens somewhere else.

A father holding his small daughter up to the glass of an indoor aquarium tank

Young family in Corfu

The Rainy-Day Reactors

Who they are

Sarah and Tom, mid-thirties, travelling with two kids (6 and 9). Booked a week's package to Corfu through a demand partner. Beach days planned, no fixed itinerary, price-conscious but willing to spend on the right thing to keep the children happy.

The old route

Day three brings unforecast rain. The family scrambles to the hotel lobby, thumbs through a dog-eared brochure rack, and either books an overpriced attraction through a concierge who takes the margin, or writes the day off entirely. The spend leaks to a third party or evaporates.

What Holibob enables

A geo- and weather-triggered notification lands mid-morning: “Rain today? Here are 5 indoor experiences the kids will love, bookable in 2 taps.” An aquarium, an indoor pottery workshop, a mythology museum tour — booked instantly through a branded flow, with confirmed availability and no lobby haggling.

Why it wins

The demand partner captures commission that would otherwise have leaked away. More importantly they turn a moment of frustration into a moment of delight — brand equity that outlasts the trip. The parents remember who rescued the rainy day.

A small boat crossing the water at sunrise, the Dubai skyline in silhouette behind it

Group of young adults in Dubai

The Boat-Tour Believers

Who they are

Six friends, early twenties, on a lively summer trip to Dubai. High social energy, budget-aware but experience-hungry, and — crucially — extremely vocal on social media and in their friend groups back home.

The old route

A resort rep corners them poolside and sells the one boat tour on offer. No comparison, cash payment, uncertain quality, and zero recourse if it disappoints. The rep pockets the margin; the group has no idea whether they overpaid or got the best option.

What Holibob enables

Through the app they see a curated range of boat tours — party boats, snorkelling trips, sunset cruises — with transparent pricing, real reviews, clear inclusions and secure card payment. An informed booking flow means they pick the one that actually fits the group, with price certainty and buyer protection built in.

Why it wins

The demand partner captures spend the rep would have taken, at a better attach rate because choice drives conversion. And this cohort talks: word-of-mouth and social posts become free acquisition, while the transparent, secure experience builds the trust that turns a one-off booking into a returning customer.

Two people at a hilltop café table, looking out over a wide valley of vineyards

Retired couple touring the South of France

The Repeat-Booking Roamers

Who they are

Margaret and David, comfortably retired, three weeks driving through Provence and the Riviera. High disposable income, unhurried, curious — and, the key insight, making multiple discretionary purchase decisions across a long, flexible trip.

The old route

They stumble on experiences ad hoc, book direct with individual vineyards, or miss the best options because they never knew they existed. Each transaction is one-off, fragmented, and captured by no single brand.

What Holibob enables

A week before departure a personalised wine-tasting is surfaced in front of them and they book. It is excellent — and now the brand owns the relationship. Over the next three weeks the app becomes their trusted concierge: a truffle hunt, a perfume workshop in Grasse, a guided old-town tour in Nice. Each great experience drives the next booking back through the same brand.

Why it wins

This is the compounding case. The demand partner doesn't capture one transaction — they capture a stream of them across a 21-day window, each satisfied booking lowering the friction and raising the trust for the next. High lifetime value from a single acquisition, and the kind of loyalty that turns a holiday into an annual habit.

A Harbour Air seaplane on the dock at Vancouver's Coal Harbour, downtown towers behind it at sunset

Corporate visitor in Vancouver

The Time-Rich, Options-Poor Business Traveller

Who they are

James, forties, in Vancouver for a two-day client engagement. Meetings wrap Thursday lunchtime; his flight isn't until Friday morning. He has never been to the city, has a free afternoon and evening, and is exactly the wrong mix of curious and time-starved. Expensable budget, high standards, zero tolerance for faff.

The old route

He asks the concierge for “something to do”, gets a generic recommendation, or defaults to what he always does — a hotel-bar dinner and emails. The city goes unseen, the discretionary spend never happens, and the trip leaves no positive residue beyond the meetings.

What Holibob enables

A location-aware prompt recognises the afternoon window and surfaces experiences sized to fit it: a two-hour Stanley Park seaplane tour, a Granville Island food walk, a Capilano suspension bridge trip with hotel pickup. Clear durations, instant confirmation, transport sorted — bookable from the back of a cab between meetings.

Why it wins

This is spend that simply would not have existed otherwise — pure incremental capture, not a channel switch. Solo business travellers are among the highest-margin, most under-served segments: high willingness to pay, low price sensitivity, and a standing pattern of repeat travel. Nail the Vancouver afternoon and the brand becomes his default in Toronto, Singapore and Sydney.

Testimonials

Trusted by industry leaders.

Amadeus
Holibob has been a fantastic partner for Amadeus Discover. When we first contracted with them there was significant effort required in order to prepare the solution for the use cases that we had. The Holibob team worked incredibly hard to deliver on our requirements, and together we have been able to deliver innovative solutions to Amadeus Discover customers. It is the agility and speed of execution which has been so key for Amadeus, since we are looking to make a meaningful impact in this market quickly — and Holibob have been able to make a significant impact.
Nicolas MartiquetDirector, Amadeus Discover platform (Tours, Activities, Food & Beverage)
NEOM
Holibob are working with us (NEOM Tourism) to enable key capability for our PlanIT solution — a digital personal concierge that informs you, recommends itineraries, streamlines the booking process and assists tourists throughout their journey. Holibob is providing NEOM the backend solution which enables us to aggregate all travel content in the region: hotels, experiences, transportation and flights. The Holibob team have been incredibly collaborative and operate as a trusted partner, providing value through their significant expertise and understanding of the travel industry, and enabling swiftly the core technology capabilities required for the PlanIT milestones and roadmap.
Francie StevensTourism Digital Transformation Director, NEOM
Classictic
Partnering with Holibob offers us a fast, easy way to expand that offering, adding world-class ‘things to do’ with little-to-no technical implementation on our side thanks to Holibob's turnkey solution.
Daniel MaiderGeneral Manager, Classictic

Turn in-destination spend into your revenue.

A B2B2C platform that drives customer retention and increased revenue. Embed a bookable experiences marketplace into your platform and start earning on things-to-do.

Interactive Demos
Holibob

London · Edinburgh · New York · Sydney · Colombo

Resources

1. £200,000 modelled per 1,000,000 marketable consumers.

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