How We Grew Direct Online Bookings 65% in Just One Month for Bavaro Adventure Park

Ed Tidey
Senior Growth Manager






"Despite providing volume, OTAs and local hotels in re-seller agreements were expecting increasingly inflated commission levels, eating into the park's profitability."
Bernhard Knirsch, GM
Bavaro Adventure Park


increase in AOV
Bavaro Adventure Park


Growth in direct bookings
Bavaro Adventure Park


Faster growth than non-direct channels

Bavaro Adventure Park is one of the top attractions in the Dominican Republic, offering a variety of high-adrenaline and family-friendly activities such as zip lining, buggies, and horse riding.

Why they chose Holibob

Having tried a number of agencies in the past, Bavaro was looking for a more progressive partner to drive their digital marketing efforts and grow direct bookings. Like most operators, Bavaro wanted to find more ways to capture direct bookings. Despite providing volume, OTAs and local hotels in re-seller agreements were expecting increasingly inflated commission levels, eating into the park's profitability.

Understanding Holibob's vast experience and technical capabilities in selling things to do online, it made sense to choose Holibob to drive the park's online presence.

Our early strategies to drive more direct bookings

With the high season fast approaching, Holibob focused on three key pillars to increase direct bookings for Bavaro: content enhancement, website optimization, and targeted advertising.

Content enhancement: Highlighting the Bavaro brand promise

We refreshed Bavaro’s content, to resonate with their customers looking for incredible high-adrenaline tours in Punta Cana. By highlighting Bavaro’s unique value as the only adventure park in the area, as well as their emphasis on delivering fun for the whole family in a safe environment, we saw instant uplift in conversion.

Website optimization: Driving higher average order value

By shifting the site's focal point to packages, rather than stand-alone products, we shed light on the best-sellers and mega-combo products. This change, along with highlighting the cost-savings offered by the company's higher value products, increased the amount that each customer spent on the site. We’re also implementing changes to reduce the number of clicks to get to best-sellers, rather than navigating through categories.

Targeted advertising: Exploring new strategies for reaching bookers

Focused on a test-and-learn approach, we found innovative ways of targeting potential customers at the point they are most likely to book. By centering ad campaigns around inbound transport hubs, we captured more direct bookings before travellers might otherwise have booked through hotels or OTAs.

The Results

Through a progressive and multi-faceted approach, we were able to deliver immediate results in our approach to high-season as well as long-term success with direct website revenue climbing by 93% compared to last year.

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